Navigating EPR Trends 2026: Discussing Strategy, Fees, and Impact

Tuesday, 28.04.2026

11.00 am - 12.00 pm CET

In this session, we take a close look at the most critical EPR trends of 2026 and what they mean for your compliance strategy. Our speakers from Recyda and PRO Europe move beyond the basics to examine the "vision vs. reality" of European EPR harmonization.

Key Takeaways: What You Will Learn

As we move into the second quarter of 2026, Extended Producer Responsibility (EPR) is undergoing a significant transformation. What used to be a simple administrative fee is rapidly evolving into a complex, data-driven strategic lever. Driven by the mandates of the PPWR, national systems across Europe are shifting toward high-stakes eco-modulation—forcing producers to rethink how they track, report, and design their packaging. In this session, we take a close look at the most critical EPR trends of 2026 and what they mean for your compliance strategy.

In this interactive deep dive, our speakers from Recyda and PRO Europe move beyond the basics to examine the "vision vs. reality" of European EPR harmonization. We will analyze the most significant shifts observed over the last 12 months and discuss why this specific moment is so pivotal for the industry. From the rise of data-heavy eco-modulation to the debate over European harmonization to the actual impact of eco-modulation on design changes - we explore the trends that are redefining how companies manage EPR today.

By watching this webinar, you will gain critical insights into:

2026 EPR Trend Analysis: A close look at the single most significant shifts observed in the European landscape over the past year.
The Harmonization Question: Discussion whether new eco-modulation schemes are closing the gap between EU vision and national fragmentation.
Eco-Modulation & Design: Analyze if current fee modulations provide a strong enough financial incentive to trigger real packaging innovation.
Standardizing Packaging Data: Understand the hurdles to establishing a "common language" for technical data across different PRO guidelines.
National Example of Germany: A brief summary of the important changes to the Packaging Implementation Act (VerpackDG) and their impact.
Live Q&A: Join our webinar live to add your questions to the discussion.

Whether you are adapting to new requirements in specific markets or managing cross-border compliance, this webinar provides the expert perspective needed to navigate the 2026 EPR curve.

Meet Our Speakers

Vivian Loftin

Co-Founder & CMO

at Recyda

Vivian moderates this session and presents findings on EPR fee trends in 2026.

Christian Knobloch

Co-Founder & CEO at Recyda

Chris works closely with customers and PROs and shares their perspective in our panel.

Ursula Denison

Director

at PRO Europe

As Director of PRO Europe, Ursula Denison has first-hands insights into the world's most established EPR network.