Navigating Design-for-Recycling of Flexible Packaging
EN 18120 Standards and EPR Fee Implications
Join Recyda, adapa Group and Emerging Motif for an in-depth session on the emerging EN 18120 standard series and their role in shaping the future of design for recycling under the PPWR.
Discover how the standards could help establish a more consistent approach to assessing flexible packaging, what this means for packaging stakeholders, and how recyclability performance could influence future EPR fees.
Key Takeaways: What You Will Learn
The EN 18120 standards provide unprecedented guidance on how plastic packaging can be assessed against design-for-recycling principles. But what do the standards mean in practice, and how can packaging teams turn them into actionable design decisions?
This webinar unpacks this topic by combining expert discussion with a live demonstration of digital recyclability assessments, followed by a live Q&A.
Attend this webinar to:
Understand the significance of EN 18120: Learn how the standards were developed, how they build on established industry guidance and why they could provide the foundation for a more consistent European approach to design for recycling.
Prepare for evolving PPWR requirements: Explore how converters and brand owners can start adapting their packaging strategies while the final regulatory requirements continue to take shape.
Connect recyclability with EPR: Examine how packaging design and recyclability performance could affect future EPR fee structures and business decisions.
See digital assessment in practice: Discover how digital tools can support consistent evaluation of packaging and give teams earlier visibility into recyclability performance.
Interact with our experts: Get the opportunity to ask topic-related questions during the recorded live Q&A.
Meet Our Speakers

Michelle Marrone
Head of Sustainability
at Adapa Group
Michelle shares the converter’s perspective on EN 18120 and digital recyclability assessment of flexible packaging.

Stefano Manfredi
Chief Sales Officer
at Adapa Group
Stefano discusses how evolving PPWR recyclability requirements are shaping packaging decisions.

Vivian Loftin
Co-Founder & Co-CEO
at Recyda
Vivian moderates this discussion on design-for-recycling and the evolving PPWR requirements for flexible packaging.
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The PPWR and its Article 6 on recyclable packaging will require detailed information about packaging designs. With the recently published EN 18120 series of standards for plastic packaging - which will serve as an input to the EU Commissions work on the detailed requirements under PPWR - there is already a good indication of what data will be needed, and to which granularity.

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